Shape Your Culture

We set up Shape Your Culture (SYC) in 2012 with a grant from Rosa UK. SYC began as a project with young women in schools and youth groups, asking them what they wanted to see, hear, say and do. From this starting point, we encouraged and facilitated projects where participants expressed their frustration, honed their messages, and creatively used their voices. The results have been truly excellent and inspiring.


We were very excited in March 2014 to receive another grant from Rosa to continue with Shape Your Culture. Having seen how positive being creative and participating in activism was for the young women we worked with previously we re-shaped the project to encourage action and foster discussion and community. We hoped to show that small gestures like tweeting a quote about confidence, or big ones, like shooting a film about body-image, are part of the same movement and both have a positive impact. You see, lasting change happens gradually, the personal is still very much political and we know that small acts can have big consequences, especially when we do them together, share resources and support each other.

We know that not everyone has time to start a campaign, or even join one, or write a blog or read a book. BUT there are things we can all do to make a difference, even on a personal level. We can take positive steps in our own lives, we can challenge those in power, the media and companies that put profit before people and provoke change in the lives of our friends and families. And together shape the culture we live in.

We’d love for you to join in, you can be any age or gender and from anywhere in the world, you don’t need lots of time or special knowledge or expertise (although if you do, you’re absolutely welcome to use them!)

Here are some of our suggested actions:

Join our mission to ditch diet culture

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